Top 7 Mistakes That Most E-Commerce Company Do

Every business entrepreneur aims to gain maximum profIt accompanied by a desire of meeting the utmost satisfaction of their clients. This goal might be easily acquirable for those who are running their bricks and mortar shop. But for those who won an e-commerce company, this is a bit difficult task if the base is not up to the mark. 

The success mantra of every E-Commerce Company remains on its website, it should not only attract customers, but also capture them and get a sale. In easy words, it should be customer friendly. But it takes a lot to reach this goal, and en-route most e-commerce development companies make mistakes. 

Mistakes That Every E-commerce Development Company Should Avoid

A well planned & designed website can produce maximum ROI, but poorly designed and maintained website can ruin your business. since it’s an e-commerce website, an owner who doesn’t have knowledge about the website can’t maintain. The company that deployed the website has to do it. 

So, it is important to consider certain essential aspects of web design in mind while creating your website. The following are the most common mistakes to be avoidable at website development. Let’s see what they are

Poor Graphic Design

All you have to dominate the market is your website, it should look fantastic. Unappealing and unattractive designs of a website can diminish the rate of website visitors. 

We are not saying the website should look artistic, but it could be aesthetically designed. A stunning website can not only receive visitors, but it also holds them so they develop the interest to purchase from the site. 

Wrong Selection of Font Size

Very small and tiny fonts are difficult to read, so that can make visitors less intrigued about the product. When we talk about mobile pages, such mistakes can send mobile visitors away.  Because potential visitors can read the information only when zooming is on. This is a significant website that is not designed properly.

Not Use of A Filter Navigation

Filtered navigation is a must for the e-commerce website. It enables the buyers to search the product of their choice by filtering the product according to the price range, name of the company and products, etc, of their choice and interest. 

Choosing a product out of millions is a bit tedious job, but a filtered navigation system can ease out the problem.

Lack of Search Bar or Advanced Search Bar

A search bar is so helpful when the user has no idea about the product category. He/she can directly search that product into the bar rather than scrolling until the thumb is injured. 

Forcible Login or Registration

It’s really annoying. In some sort fo e-commerce website, the user has to login or register to buy things. It's okay. But some ask to log in every time they visit the site, this feature annoyed the users and they feel frustrated. 

In order to make the site more appealing and user friendly, the owner should avoid this feature or else integrate social networking login at the site for the same purpose.

No Signs of Helping Hand

What does back and e-commerce business? Customer support. Every page of the website should have the proper reference to reach customer support. The counterpart situation can lead 

to a negative perception of the users. 

Customers often want transparent information about the online merchant as they unveil their credit card information on the site to purchase and services offered by the site. 

Broken or Missing Pieces Are Harmful

Broken links, missing images on a website can lead to bad user experience and negative perception. 

An e-commerce website includes too much information and stuff, such as product descriptions, images. So it automatically contains too many links. Users get frustrated if they come across broken links and missing images so often on a site. It’s hard to keep eye on everything, but it is all you have. So online merchants need to work vigilantly to avoid mistakes.

Now that you know all about the top mistakes that occur while designing an e-commerce website. You should take care of the thing while getting your website done by an e-commerce development company.